Market research agency scales multi-country tracking
An agency moved tracking studies to AskField for multi-mode collection, panel integration, and AskQual open-end coding.
The challenge
The agency runs continuous tracking studies across multiple countries, mixing online panels and CATI where needed. They were using different tools per country and mode, which made cross-market analysis and open-end coding slow and costly.
The solution
They standardized on AskField: one survey design is used across countries with multi-language support. CAWI and CATI run from the same project; panel and sample are managed in AskField. Open-ends are coded in AskQual and linked to the same dataset. Reporting is done in AskField Analytics.
Results
One design, many markets
Same questionnaire and logic across countries and modes
Unified open-ends
AskQual ties qualitative coding to the main survey data
Faster cross-market reports
Single dataset and reporting layer
“AskField let us bring tracking online, phone, and open-ends under one roof. Our teams and clients both benefit.”
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