Cruise line has smooth sailing with customer surveys
A major cruise line streamlined their survey management and improved customer insights with AskField.
The challenge
The client needed to run post-cruise satisfaction surveys across multiple ships and itineraries, with results feeding into one dashboard. Surveys were previously managed in separate tools, making it hard to compare segments and keep branding consistent.
The solution
They moved to AskField Online for web surveys and panel management. One project holds multiple survey versions with shared logic and styling. Panel members are invited by segment, and responses sync into a single dataset with real-time reporting.
Results
Unified reporting
All post-cruise surveys in one place with segment filters
Faster deployment
New itineraries added without duplicating survey logic
Consistent experience
Same look and flow across all guest surveys
“AskField let us stop juggling tools. We design once, deploy everywhere, and see results as they come in.”
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