Retail brand unifies online and in-store feedback
A global retailer runs web surveys and face-to-face intercepts from one AskField project with shared logic and reporting.
The challenge
The retailer wanted to collect feedback both online (post-purchase emails) and in-store (tablet intercepts). Managing two separate systems led to inconsistent questions, duplicated logic, and fragmented reporting.
The solution
They consolidated on AskField: one project holds the core questionnaire. CAWI links are sent via email; the same survey is deployed to AskField Mobile for in-store intercepts. Logic and branding are shared, and all responses feed one dataset and dashboard.
Results
Single source of truth
One questionnaire for web and in-store
Unified reporting
Channel and location breakdowns in one place
Easier updates
Change logic once, deploy to both channels
“One platform for online and in-store changed how we run feedback programs. We iterate faster and see the full picture.”
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