Maximize verbatim coding productivity and accuracy

AskQual is a comprehensive qualitative research platform for managing interviews, analyzing textual data, and deriving insights. Features include auto-transcription, transcript coding, hierarchical codebooks, inter-coder reliability, comparative analysis, mixed methods integration, and AI-powered coding assistance. From manual coding to AI-assisted to fully AI-powered coding, AskQual significantly improves productivity and accuracy.

AI Coder is the fastest way to code a study

AI Coder reduces days of work into an hour—or even minutes—while delivering results similar to manual coding. It allows coders to control the level of automation, delivering results similar to manual coding. AI Coder's easy to use interface codes in multiple languages, can apply sentiment and can save codebooks for future use.

Comprehensive qualitative research analysis

AskQual combines powerful AI-assisted coding with advanced analysis tools to help you uncover insights from interviews, transcripts, and qualitative documents faster and more accurately.

Auto-Transcription & Coding

Automatic transcription converts audio/video interviews into searchable text. Code transcripts with AI-assisted suggestions, hierarchical codebooks, overlapping codes, and nested coding structures. Support for multiple languages and collaborative real-time coding.

Content Analysis

Advanced content analysis with hierarchical codebooks, code relationships, proximity analysis, sequence analysis, and density analysis. Identify themes, patterns, and relationships within qualitative data with sophisticated analytical tools.

Comparative Analysis

Compare codes, themes, and patterns across documents, segments, and projects to identify key insights.

Advanced Search & Analysis

Powerful search with boolean operators, proximity search, sequence search, and regex pattern matching. Code coverage analysis, code proximity analysis, code sequence analysis, and code density analysis reveal relationships and patterns in your qualitative data.

Inter-Coder Reliability

Comprehensive inter-coder reliability measurement with percentage agreement, Cohen's kappa, Fleiss' kappa, Krippendorff's alpha, and weighted kappa. Identify coding disagreements, track reliability improvements, and ensure coding consistency across your team.

Mixed Methods Integration

Link qualitative codes with quantitative survey data for comprehensive mixed-methods research analysis.

Team Collaboration

Real-time collaboration with user presence indicators, activity feeds, shared codebooks, and collaborative coding. Team members can work simultaneously on the same projects with conflict resolution, coding assignments, and discussion features.

Advanced Visualization

Sophisticated visualizations including network graphs showing code relationships, code co-occurrence matrices, thematic maps, code frequency visualizations, timeline views, and document portraits. Interactive exploration with drill-down capabilities.

Statistical Export

Export coded data in CSV, Excel, SPSS, R, and Stata formats for statistical analysis. Support for aggregated exports, code frequency tables, co-occurrence matrices, and mixed methods integration with quantitative survey data.

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Powered by our latest AI innovations

Theme Extractor, Ask AskQual, and AskQual Visualizations, instantly extract descriptive themes from open end comments, and create visuals and summaries of the results with minimal manual effort, enhancing accuracy and productivity.

Theme Extractor

Automatically analyzes over 95% of open end responses with exceptional accuracy, generating a human-like codebook with well-structured nets and highly descriptive theme-based codes.

Ask AskQual

Instantly answers any question you ask of your data with insightful answers, reports and summaries based on the analysis of the data. Whether it's identifying key themes, exploring customer emotions, or determining areas for improvement, Ask AskQual uncovers insights instantly.

New Visualizations

Create visually appealing infographics and charts which help identify patterns, trends, and sentiments at a glance.

AskQual reduces re-work, and saves time and costs.

AskQual is a web-based, SaaS, verbatim management system which improves coding productivity and accuracy, commonly delivering productivity gains of 50-70%, even with teams that are exclusively manually coding. That's why coding operation managers at the world's largest market research firms love AskQual!

Project and Team Management Tools

Allow managers to oversee a team of coders, engage in real-time collaboration, and ensure projects are completed on time with quality and accuracy.

Universal Import and Export of Data

Our team assists with integrating AskQual into your process and seamlessly integrating it into downstream processing and reporting.

Outstanding Training and Customer Support

Our experienced team of experts ensures your business needs are met.

Auto-assist coding for enhanced productivity

Additionally, auto-assist coding capabilities improve coding speed and accuracy while leaving coders in control of the coding.

Coding Assistant

Enables quick application of previous code to suggested responses. The Coding Assistant suggests codes for each response, allowing you to accept, reject, or modify them. This feature significantly speeds up the coding process while maintaining human oversight.

Lightning Mode

Suggests codes for all uncoded verbatims based on coded responses. For rapid coding, Lightning Mode enables you to apply codes to multiple responses simultaneously, drastically reducing the time spent on repetitive tasks.

Segment Coder

Allows users to code, tag and report segments of a response. Break down long responses into smaller, manageable segments for more precise coding. This ensures every piece of information is accurately categorized.

Ready to transform your qualitative research?

Discover how AskQual can accelerate your qualitative analysis and deliver deeper insights from your research data.